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The unique brand study that also looks into the future. So that brand managers make the right decisions

Discover BIS

We are proud to present the results of the BIS 2023. With an additional survey on topical issues, with over 620 brands assessed, with over 2,200 consumer surveys conducted and around 300 of them opinion leaders, the BIS 2023 will provide more insights about brands and their success than ever before.  

Below is a summary of the BIS 2023 with some excerpts and findings, as well as the press release. If you have any questions or are interested in an individual analysis of your brand, please feel free to contact us at any time using the contact form.

Against the backdrop of the many challenges currently facing politics, the economy and society, the Brand Indicator Switzerland (BIS) and society, the Brand Indicator Switzerland (BIS) brand study has produced the the Problem Indicator Switzerland was developed for the first time. The aim: to get a closer look at what is currently causing the population the most headaches, what is currently causing them the most headaches.

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